Inject PERSONALITY Into Your B2B Marcom

Indium Corporation

From One Engineer to Another^®

Inject PERSONALITY Into Your B2B Marcom

Monday, December 13, 2010 by Rick Short [Rick Short]

Don't be afraid to inject your personality into your B2B Marcom.

We've all heard the saying, "People don't buy from companies, they buy from people." It's good to be seen as a personality. It builds trust, it speeds up relationship building.

I disagree slightly with the quote (above) because I feel companies have their own cultures and personalities. That said, they are driven by the personalities of the people within.

Going public with your personality has to be GOAL-driven. Don't just let us know that you like skiing and leave it at that. Sharing your personality is best done when it reflects both WHO you are and WHAT you mean to your audience.

Here is an example that I created. GOAL: Humorously (because Indium people are fun) depict Indium staff as being REALLY into our technology (because we are and because our customers want a vendor that is).

Let me know how this works for you.
Share examples of how YOU are injecting personality into YOUR B2B Marcom.

Comments for Inject PERSONALITY Into Your B2B Marcom

Monday, December 13, 2010 by Steve Gold:: Too often people use vanilla marketing, forgetting that people want to be entertained--even when buying solder paste :-) This campaign still is far ahead of most industry marketing teams in terms of vision and connecting with current and potential clients. I'm proud to have been a part of this.
Tuesday, December 14, 2010 by Rick Short:: Steve - without you this video would not have been made. You and Barry were critical in the conception and creation of this idea. Thank you!

Rick Short's B2B Marcom Blog