Rick Short's B2B Marcom Blog

Here's an example of a hot new B2C video, being shown on Air New Zealand flights. It features fitness guru Richard Simmons, up to his usual antics. The same old message delivered in a captivating, entertaining way.




Can this sort of thing be done in the B2B arena?


Let me know if this next vid makes sense to you:



All such vids need to be understood "in context". The Richard Simmons/ANZ vid needs to be viewed on a flight, of course. And knowing something about traditional (booooring) safety vids AND Richard help deliver the punchline.

In my case, being a surface mount technologist (an electronics assembler) who is familiar with stencil printing solder paste is required to "get it". They are my exact target audience. And the persona used in this branding video is an engineer who actually has a life, but who thinks about his/her work at odd times throughout the week.  Poking fun at that is the theme.

Share your thoughts and examples. Thanks!