Indium Corporation
From One Engineer to Another®

Authenticity in B2B Marcom

Wednesday, November 16, 2011 by Rick Short [Rick Short]
Sparks fly!

Your audience doesn't want to read stuff from a person who is fishing around for things that customers want to read about.

The people that truly matter to an organization want to read what excites YOUR staff.

The secret to this is hiring your industry's thought leaders and turning them lose.

When that is achieved, sparks fly.

Comments for Authenticity in B2B Marcom

Friday, November 18, 2011 by Jacqui:
I want to know more!

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